A content-rich package created in partnership with Warner Music at the inaugural SXSW Sydney. This unique collaboration was a fun exploration of how music and travel can intersect. We engaged Warner Music’s up-and-coming artists and asked them to share some of their best Sydney recs, which came to life through a bespoke microsite, engaging social media videos and editorial content.
I played the role of producer, driving the concept development and also leading a two-man team to Sydney to film and create the content.
Short-form videos
Articles
